Shinsegae Dept. Store Main

Shopping 52-50 Chungmuro 1ga, Jung-gu, Seoul Published on: 13-11-2015

10:30 AM - 08:00 PM
Apparel & Accessories
Local souvenir
0.00 USD

Shinsegae Dept. Store Main is good for

Good for family with kids Family with kids Good
Good for senior Senior Good
Good for couple Couple Good
Good for solo Solo Good
Good for group Group Good
  • Highly recommended by fellow travellers.
Shinsegae Department Store is the largest and oldest retailer in Korea. Shinsegae Department Store was the first to introduce the concept of the department store to Korea in the 1930s.

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Why Shinsegae Dept. Store Main is special ?

Shinsegae Department Store is the largest and oldest retailer in Korea. Shinsegae Department Store was the first to introduce the concept of the department store to Korea in the 1930s. In present day the store is positioned as a luxury department store that features several different departments and a wide variety of brand names, from up and coming designers to the world’s top three luxury labels. The store offers a new lifestyle experience as a venue that mixes shopping with culture.

The flagship store of Shinsegae Department Store has an interesting history as Korea’s first department store. The main building of the store was opened in 1930 as the Gyeongsong branch of Mitsukoshi, a Japanese department store franchise. The store was acquired in 1945 by the Samsung Group and renamed Donghwa Department Store. After the Korean War (1950–1953) began, it was used for several years as a post exchange by the American army. The store adopted its current name in 1963, and since then has opened many branches all over Korea. Shinsegae was completely renovated and transformed into a luxury department store in 2007. The flagship store is an iconic place that symbolizes Shinsegae’s traditions and values and its elegant architecture recalls its long history.


What to explore at Shinsegae Dept. Store Main?

The Food Gallery on the first basement floor features a wide range of food; the first floor offers mainly cosmetics and luxury goods; the second and third floors feature women’s wear; the fourth and fifth floors display casual wear for young people; the sixth and seventh floors specialize in men’s and golf wear; the eighth floor features kids’ and sports wear; the ninth floor features household items; the tenth and eleventh floors house a number of restaurants; the twelfth floor features Shinsegae Gallery and the Customer Center; the thirteenth floor houses beauty clinics and the fourteenth floor is home to Shinsegae Academy, which offers cultural classes to customers.


How to get to Shinsegae Dept. Store Main?

Subway: Line 4 Hoehyeon Stn. Exit 7. Walk 5 minutes.

Bus: Shinsegae, Hankuk bank, take bus no. 502 6001, 6015

Selling points

  • Huge upscale mall
  • Finest and Best
  • Impressive and opulent store
  • Hidden Gem in the Hectic & Stressful City Life
  • A feast for the eyes

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1.0 day
6.40 USD
Total travel distance
Number of places
5 places




52-50 Chungmuro 1ga, Jung-gu, Seoul

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Tips for you

  • Toilet is available.
  • Pets are not permitted.
    What to bring
  • You should bring cashes in case some categories are not paid by Credit Card.
    What to bring
  • A smaller branch can be found within Incheon International Airport.
  • You can visit its website to get more information about the mall.
  • The department store also features a conceptual multi-gallery that is comprised of elevator halls and art-walls that allows for visitors to enjoy artwork of different concepts on every floor. The is not a place only for shopping, but a venue for culture and relaxation as well.
  • You should keep eyes on your children to avoid getting lost.
  • You should save your individual materials carefully because this place is very crowded.
  • You should not exchange money in this crowded place.
  • In addition to the main branch near Myeongdong, Shinsegae has department stores in Yeongdeungpo and Gangnam. It also operates in Busan, Incheon, and other major cities.
  • Parking is available.


FourSquare View more

Don't plan on shopping for too long; it's freaking hot in here.

TripAdvisor View more

What an impressive site as you approach Shinsegae. The main store, the flagship of the chain is truly a landmark in downtown Seoul. Located in the Myeong-dong area the beautiful structure emits an air of style, class and historic culture. Best way to reach it is by metro light blue line 4. Take exit 5 and walk forward. You will see the beautiful building facing you. Shinsegae which means "new world" is noted for its luxury goods with all brand names represented in the store. My main reason in visiting was to see what was offered in the basement, usually the spot for food items and supermarket. Not to be disappointed it was super clean, orderly and well laid out for viewing, shopping and gawking. The products were of very high caliber as evidenced by the prices. Does $10.00 for an apple tell you anything. It really is eye popping to see the array of cooked and packaged goods. It is mouth watering. There is a supermarket and also many mini counters selling ever item imaginable. Some of the bakeries were fabulous. Even if you are not in the buying mood it is quite an experience to see how the rich shop. I was somewhat disappointed, because having been in Lotte, this area was much smaller, plus I could not locate a sit down restaurant like in Lotte. It does not compare to the size and quantity of goods available in Lotte. It is definitely worth visiting and experiencing it. But if time is limited, then I would most definitely visit Lotte for the shear size and scope of the area.

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