Museum Sempoerna

Attraction Taman Sampoerna 6, Surabaya 60163, Indonesia (Formerly Museum Sampoerna) Published on: 13-11-2015

1 hour
09:00 AM - 10:00 PM
10:00 AM
11:00 AM
First-time visit
10.00 USD

Museum Sempoerna is good for

Good for family with kids Family with kids Good
Good for senior Senior Good
Good for couple Couple Good
Good for solo Solo Good
Good for group Group Good
  • Highly recommended by fellow travellers.
The Museum Sempoerna is top attraction in Surapaya. It's the great place to see Indonesia’s most prestigious hand-rolled kretek cigarette.

Image copyrights belong to authors

Why Museum Sempoerna is special ?

Undoubtedly the city’s best-presented attraction, the House of Sampoerna is the home of one of Indonesia’s most famous kretek cigarette manufacturers (though it's now owned by US-giant Philip Morris). Whatever you think about the tobacco industry, this factory and museum makes a fascinating place to visit.

The building itself is a wonderful 19th-century Dutch structure, originally an orphanage but later converted into a theatre (indeed Charlie Chaplin once dropped by). The former lobby is now the museum and is something of a shrine to the Sampoerna empire. It has exhibits on the use of cloves and the history of kretek in Indonesia, alongside uniforms and drums of the Sampoerna marching band and other quirky company curios. There's also an incredible collection of cigarette lighters, holders and cases, mainly from Europe.

What to explore at Museum Sempoerna?

Upstairs there’s a bird’s-eye perspective of the factory’s shop floor, where hundreds of women hand roll, trim and pack the Dji Sam Soe brand (banned from most countries as the tar content is so strong).

The fastest rollers here churn out 4000 cigarettes a day, their fingers a blur of motion. Because air-conditioning can affect the tobacco (and fans would blow it around) it's a steamy, humid workplace.

You should be accompanied by a highly informative, English-speaking guide. Note that the museum is open late, but the factory section closes around 3pm.

After your visit, be sure to have a drink in the excellent neighbouring cafe-restaurant and consider a trip on the company's intriguing sightseeing bus tour, the Surabaya Heritage Track.


Selling points

  • “Nice food, unique atmosphere”
  • “Great place to visit!”
  • “Awesome museum”
  • “Best tourist atrraction”
  • “Small but interesting”
A five day round trip of Surabaya

Are you planning a trip to Surabaya? Check out popular trips from our experts. Copy and make it to your own plan. Customize it Now!

5.0 days
92.31 USD
Total travel distance
Number of places
20 places




Taman Sampoerna 6, Surabaya 60163, Indonesia (Formerly Museum Sampoerna)

Plan a trip to Surabaya based on your personalized interests.

Tips for you

  • You can take a free tour to the Surabaya city by a very special designed track, SHT(Surabaya HeritageTrack) afterward
    Things to do
  • The staffs are very friendly and will explain the smallest details to you about the place.
  • Encourage group visitors of 25 people or more to notify them beforehand, so that proper arrangements can be made.
  • The making of Dji Sam Soe is available only on working days.
  • Apparently the activity was only from 9am-1pm every weekday. Don't be late
  • The Resto restaurant is located by the side of the Sampoerna Museum.
    Things nearby
  • No admission fees and no prior arrangement is needed.
    Ticket and Pricing


FourSquare View more

This place's very unique and beautiful. It's near my boarding house so sometimes i visit this place with my friend.

TripAdvisor View more

Big museum, beautiful old architecture. In the night the lights illuminate the building, which is recommended over the view during daytime.

TripAdvisor View more

A must do, since you will see a unique heritage not only for the country but in general. Some of the pictures are a very good piece of history and if you go between 10-11, you have a chance to see the shop floor in action - and that is impressive.

TripAdvisor View more

The museum is free,, very nice,, and gives you so many informations about the sampoerna tobacco company.. And they have great cafe too. Great place to have lunch..

0 Comment

Itineraries include Museum Sempoerna

Scroll to top